Kyle Craig
Kyle Craig
Senior Product Designer

Motion Reel

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Texas Instruments

I was the design lead for this Texas Instruments longform video. The client requested a near future UI for automobiles, that showcased the different tech their company was currently working on.

 

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SMU

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Witness Protection Films

I was asked to create an intro for a film production company called "Witness Protection Films”. The client requested a moody noir feel for the intro and let me run with the concept.

 

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Rain Systems

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New Super Lucky’s Tale

I helped create the cinematics for the game “New Super Lucky’s Tale”. I was given the art assets and layouts, and was responsible for the editing, animation, and vfx. I also worked as a motion artist to provide animated graphics for NSLT’s commercial advertisements.

 

CINEMATICS

 

ADVERTISEMENTS

 

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Brightstarts

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Rain Systems

 
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BrightStarts

I was the design lead for this BrightStarts commercial. I was responsible for the concept and creation of the wall screens and the ceiling ticker. Direction from the client was to imagine a UI system that would analyze a child’s giggles as they played with various toys.

 

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Reel FX Rebrand

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NSLT

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HASBRO "Transformers"

I created Bumblebee’s targeting UI for this Chevy Transformers spot .

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Lebos Wine

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AICP

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The Book of Life-The Adventures of Chuy

This was great project I had the privilege to work on that came with “The Book of Life” special features. Myself and another artist were tasked with creating this spot in After Effects, centered around one of the film’s secondary characters.

 

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SMU

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AirTran

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Lebos Wine

This was a fun project done for a client called Lebos Wine. One of the core requests for the project was a visualization of the flavor and fragrance of the wine.

 

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Wizard 101

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Transformers

 
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REEL FX Rebrand

I worked with a small team of animators and designers to help create this video rebrand for Reel FX. The following illustrations and frameboard show some of the alternate concepts I worked through before we arrived at the final piece.

 

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McDonald's Mcwrap

I was part of a team of motion artists tasked with creating this spot for McDonald’s. The client requested a zoetrope tower of looping and cascading ingredients that comprised their new McWrap.

 

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AirTran

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South University

 
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Rain Systems

This was a solo project for a company called Rain Systems, which specializes in rehydrating and conserving water usage for lawns and golf courses.

 

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NSLT

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SMU-Impact the World

I worked with 2 other motion artists to concept create this spot for Southern Methodist University.

 

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Air Tran

I was part of a team of 3 motion artists responsible for the creation of this AirTran commerical.

 

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Wizard 101

This was a fun project I was asked to be a part of for an online game called Wizard 101. Myself and another artist were tasked with creating all of the VFX and particle sims for these 3 spots.

 

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South University

 

 
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HBO-Spring 2014 Campaign

These were a set of styleframes done for HBO’s 2014 Spring campaign.

 

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Lexus

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Sony XBA

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Ulta

I was asked to create a set of styleframes for an Ulta commercial. The concept was one where the camera would move around a girl’s messy room, and uncover the different taglines hidden there.

 

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AICP

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Shinola

 
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AICP

These were styleframes created for an AICP benefit video, that would showcase the different companies and sponsors associated. The concept revolved around a stranded robot traversing a forgotten earth as he encounters the different logos and structures that comprise the sponsor list.

 

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Transformers

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Ulta

 
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Shinola

These styleframes were created to help visualize a Shinola commercial, focusing on the creation of a watch’s internal structure becoming realized. The blueprints and and diagrams mirror its physical creation.

 

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Ulta

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Lexus

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Lexus-Unreal Everything

These styleframes were concepts for a Lexus spot entitled ”Unreal Everything.”

 

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Shinola

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HBO

 
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SONY XBA

These styleframes were part of a campaign for Sony’s XBA headphones. These boards were intended to show the motion of the commercial, with the lines wiping and revealing the shots/ scenes.

 

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HBO

 
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